2018 Capital FC Half Marathon
In the 2018 edition of the CFC Half, I took a larger role in the organization and marketing.
I started last year on race day when I made a quick list of how the race branding could be improved or expanded.
Logo
My process always starts in my sketchbook sketching out a logo. Looking back now, I notice that the detail in my sketches is anything but linear. I’m really just trying to get enough information to myself later that I can use to move forward.
I knew the logo had to work in a single color and as a frame for a color coding system. What I came to was something reminiscent of a stained glass window. The overall visual was just as important as what was coming through the frame.
![](https://www.austinnashdesign.com/wp-content/uploads/2020/10/IMG_3241-768x576-1-rotated.jpg)
![](https://www.austinnashdesign.com/wp-content/uploads/2020/10/08610002-768x509-1.jpg)
Poster
![](https://www.austinnashdesign.com/wp-content/uploads/2020/10/Screen-Shot-2018-07-17-at-9.22.06-PM-768x172-1.png)
![](https://www.austinnashdesign.com/wp-content/uploads/2020/10/Poster-Mockup-768x768-1.jpg)
Bib Numbers
Orange Bib: 5k Purple Bib: 10k Blue Bib: Half Marathon
Mile Markers
I wanted the mile markers to be reminiscent of the family farm signs out on the course. Because I focused on making a strong visual shape, the branding was pretty easy to adapt to this new format.
![](https://www.austinnashdesign.com/wp-content/uploads/2020/10/08600013-762x480-1.jpg)
![](https://www.austinnashdesign.com/wp-content/uploads/2020/10/08600014-762x762-1.jpg)
Map
Because the map was part of the way finding process, the color coding needed to extend to the course routes.
![](https://www.austinnashdesign.com/wp-content/uploads/2020/10/Cfc-Half-Course-Map.jpg)